Perspectives
Build the Tappan Zee Bridge This content is for Westfair Online members only. Visit the site and log in/register to read. Print
View ArticleWhat’s holding back small business?
Reforming state regulations will help promote business investment and job creation in Connecticut. This content is for Westfair Online members only. Visit the site and log in/register to read. Print
View ArticleProduct launching for profit making
Launching a product isn’t something you do every day, so to be safe, expect things to cost more and deliver less than planned. This content is for Westfair Online members only. Visit the site and log...
View ArticleTourism campaign strengthens county’s outreach
A new marketing campaign unveiled last summer, ‘Meet Me in Westchester,’ is the culmination of an in-depth analysis of the market and the economic impact and value of tourism. This content is for...
View ArticleCover more ground in sales with the telephone
When pitching cold calling as a strategy, focus on what salespeople care about: talking to more people faster, building more sales opportunities, and making more money. This content is for Westfair...
View ArticleThe power of webinars
Webinars allow companies to get their message out and save time, energy and money while generating significant results. This content is for Westfair Online members only. Visit the site and log...
View ArticleCan testing help in choosing workers?
Hiring is both art and science. Testing your applicants can pay off if you’re focused on the long term. This content is for Westfair Online members only. Visit the site and log in/register to read. Print
View ArticleIt’s all about the content
BY STACEY COHEN Content development has become a top priority for Fortune 500 firms and small businesses alike. According to a 2011 study by the Content Marketing Institute, B2B marketers invest...
View ArticleShould you sell your business now?
Someone has offered to buy my business. I don’t think I’m ready to get out, but I’m hearing a lot about tax rate changes that would reduce what I’d get if I wait to sell until next year or later....
View ArticleSocial media privacy? No such thing
When my 20-year-old son broke up with his girlfriend, the first thing both of them did was change their Facebook status. When people wanted to obtain a lot of signatures for a petition for financial...
View ArticleWhy your small business needs a disaster recovery plan
BY BILL ABRAM For New York City, Westchester and Fairfield County businesses, Hurricane Sandy caused a significant business interruption. From flooded offices and power outages to inaccessible...
View ArticleDo they know you care?
Customers and prospects are generally skeptical and trust your marketing, public relations and sales efforts as much as they would trust Bernie Madoff. The Great Recession has conditioned us to be...
View ArticlePicking up the tab
BY BERNARD A. KROOKS Baby boomers could soon face their own fiscal cliff, as state governments consider the implications of “filial responsibility” claims making their way through court systems....
View ArticleCan gamification help your company?
What I find truly interesting about online games is the psychology behind them. What makes them attractive? Why do people spend so much time playing them? How can games like FarmVille on Facebook...
View ArticleWhy blow up your business now?
Like Isaac Newton’s “eureka” moment, which led to his theory of gravity, leaders know that stable circumstances never last and they must eventually destroy what they’ve created or a competitor will do...
View ArticleHype and fear unfounded as gas prices stabilize
Just a few weeks ago headlines flashed across our smartphones and TV screens about the devastating attack against oil production in Saudi Arabia. Almost immediately the media’s hype machine was running...
View ArticleWhat’s holding back small business?
Reforming state regulations will help promote business investment and job creation in Connecticut. This content is for Westfair Online members only. Visit the site and log in/register to read. The post...
View ArticleProduct launching for profit making
Launching a product isn’t something you do every day, so to be safe, expect things to cost more and deliver less than planned. This content is for Westfair Online members only. Visit the site and log...
View ArticleTourism campaign strengthens county’s outreach
A new marketing campaign unveiled last summer, ‘Meet Me in Westchester,’ is the culmination of an in-depth analysis of the market and the economic impact and value of tourism. This content is for...
View ArticleCover more ground in sales with the telephone
When pitching cold calling as a strategy, focus on what salespeople care about: talking to more people faster, building more sales opportunities, and making more money. This content is for Westfair...
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